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  • How Much is Your Success REALLY Worth to You?


    Another word that has no place in the business battlefield Raikov Effect vocabulary is "try." Yoda had it right when he told Luke Skywalker "There is no "try" You either do it or you fail to do it. Whenever you say you'll try to accomplish something, you're setting yourself up to fail by giving yourself an excuse for it not to work. In business, nobody cares whether you tried. Did you do it or not All the excuses in the world won't make any difference if you're dead.A very close relative of "I'll try" is "someday," also known as "tomorrow." Tomorrow never comes Why do you think they have "Free crabs tomorrow" posted all over the outside of every Crab Shack restaurant in the country That's why we will not talk about goal setting. Instead, we'll make AND KEEP specific commitments.A goal is just hope in disguise. If you set a goal to "get in shape," what exactly does that mean What will happen next Probably nothing. But if you make and keep a commitment to get up at 530 a.m. five days a week and go to the gym before going to work, you will soon see tangible, measurable results.

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